Beauty Industry

Benefit’s Holiday Cartons Look Like Cake

The brand's holiday sets are in luxe, reusable boxes that feature a fun, creative look.

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By: Marie Redding

Senior Editor


Benefit Cosmetics
is offering several beauty gift sets this holiday season — and the packaging looks like luxe hat boxes stacked like a triple-decker cake.

Options include Triple Decker Decadence — pink and gold boxes filled with Badgal Bang! Mascara, PoreProfessional Face Primer, High Brow Highlighting Pencil, and a mini Gogo Tint Lip & Cheek Stain.

Confection Cuties — in purple and gold mini boxes, contains three mini makeup products — Gimme Brow+ brow-volumizing fiber gel, PorePfessional pore primer, and Roller Lash super-curling & lifting mascara in black.

Bright Delights is a green set of boxes filled with Total Moisture Facial Cream, BrowVo! Conditioning Primer, and two “fun size” products — It’s Potent Eye Cream and Instant Comeback Facial Serum.

The Goodie Goodie Gorgeous set of blue boxes includes They’re Real Mascara, Hoola Matte Bronzer — and a mini PorePearl Face Primer.

Photos: via Benefit’s website and the Goodie Goodie Gorgeous set, via Instagram/BenefitCosmetics 

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